Oral-B Digitizes Tooth Brushing

There really is an app for everything -- including brushing your teeth.

Procter & Gamble has launched a new app under its Oral-B brand designed to help consumers have more understanding about their oral health care.

“At P&G Oral Care, the ultimate vision is perfect oral health,” Kris Parlett, senior communications manager for Oral-B Power, tells Marketing Daily. “If you look at the trends in oral care, health care and consumer behavior, they’re all converging on health care apps.”

The new app, available free through the App Store, works with Oral-B’s power toothbrushes to provide a timer and “quadrant guide” to ensure even and thorough tooth cleaning. It also includes a statistics function to chart brushing sessions and a content feed of calendar events, news and weather to keep people’s attention while brushing for a two-minute session.

“We are all so used to constant stimulation, and [this is] turning an everyday chore into something productive,” Parlett says. “With our children’s products, we know if you provide kids with an activity for their brushing, they’ll go for the entire two minutes.”